Welcome to "21st Century Marketing 101" by the Chief Creative Officer (CCO) of soma.
 | Creative Director (CCO) : Trained in both the Fine Arts and International Relations, Jennifer applies to your project almost 20 years experience in marketing, business consulting, design, advertising, and event management. Her strength lies in her energy and the diversity of her knowledge. She brings an unusual combination of technological know-how, retail experience, and innovation to her artistic talent and marketing expertise. Currently on the Board of Directors for a Rotary Club in Ontario, she has worked and volunteered for many national and local charity organizations, including the United Way. |
Also be sure to read some quotes and practices...
CD Design
Celtic Canadian Band, "Hunting McLeod" required a re-design of their CD Artwork for: "Leod-n-Proud". Their recording studio (Heritage Recording Studio) selected soma to create the new design and reflect the personality and music of their client. ...
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Decks
Found these design proofs in the archives tonight... Deck designs by somaCREATIVE team member Matt & myself :) I would enjoy doing some more Decks in the future. ( Decks, as in designing "the wood panel for a skate board which the person stand...
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Communication Art
Communication Art in marketing. This is business design. Not installation art. Not what is pretty or decorative. There is an art to designing communication messages or pieces . It is also a science. Below are some of my favorite design quotes...
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This is what I was born to do
Today we are happy to have John officially join the somaTEAM. It is a big day! We have announced him as soma’s new CEO. As a creative director, I am extremely thrilled that we have found talent such as this, with a person that is able to...
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Logo Design "Parti"
With any logo design, it is important to consider what the design ’parti’ is. This process is important for the brand identity and supports the iconic and symbolic logo design methods. (...for more information about iconic logo design) A...
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Iconic Logo Design
Logo design is arguably "one of the hardest parts of graphic design". It is also one of the most crucial elements to any business / organization / product brand image. Understanding what makes a good logo, and implementation of good logo design...
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The Ails Of Typographic Anti-Aliasing
An article I crossed by via Twitter by http://www.smashingmagazine.com this month that I wanted to share was : "The Ails Of Typographic Anti-Aliasing" Blog Article By: Thomas Giannattasio | Date: November 2nd, 2009 | Published by:...
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Your Style Guide
A Style Guide is a very important element of a brand, it is an asset any firm (large or small) must have. This is the rule set a brand follows to maintain brand consistency and a solid brand image. Design consistency is a must in print & web...
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Logo In Progress
I am currently involved in a logo study process for a downtown retail boutique in a village on the Grand River. Every business, no matter what size, local or national or international, should always have a strong logo. Logos are tools. They...
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Service Above Self - Being Socially Responsible
To be a member of Rotary International is a honour. soma passes all projects and client work through the Rotary "4 Way Test". (for an interesting read click here regarding Article by M Kathleen Pratt "Testing, one, two, three..") I am privileged to have...
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Recent Project for IT Firm
I feel good about the recent website we launched as part of a Brand Identity Package for a Canadian Ontario Based Information Technology (IT) firm, Tetraplex. The brand was developed by soma to reflect the services and demographic that the firm...
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