Welcome to the Rockefeller Report.
Written by soma’s CEO, John Rockefeller April 1st 2010 - January 21st 2011.
soma Is Ready
The day before the announcement of my becoming acting CEO of soma, Jen Davies, our current CCO and the brainchild of what soma truly is, asked me what I thought the definition of a CEO was. This was her company and passion, and she was taking an...
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soma Upgrades
Gear up for a ton of new updates from the somaTEAM in the next few weeks! We've been very hard at work, revving up our revamp of software and services. Let me walk you through a few of the upgrades now. soma Listens and Improves We've listened to...
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The Way We Work
We’ve spent a lot of time at soma identifying and removing roadblocks to worker happiness and productivity. I would like to share with you some of the things we do to make work and life easier for ourselves and improve the quality of results for...
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How the Metaverse Can Help Your Not-For-Profit
What the heck is the "Metaverse?" The Metaverse is a general term to describe the interactive virtual world that exists on the Internet. It enables you to intuitively interact with information and people on the Internet. To put it simply: Think of a 3D...
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Repurposed Computers For Children
I’ve long been an advocate of early introduction of computers to children. Kids pick up technology faster than their parents, everyone knows that. Plus, a computer to a kid is like a blank canvas to an artist. There’s a whole universe in...
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Eccles' Car Care Clinic
I wanted to take some time today to celebrate the success of Eccles Auto Service, a client of ours who recently put on an exciting event geared toward women and automobiles. This past week, in addition to their Customer Appreciation Day, Eccles Auto...
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The First 30 Days
Big Changes, Big Effects Normally, the first 30 days of any new position is the period when you're learning the ropes of how things are done on a day-to-day basis. You'll learn who to talk to when you need a certain task completed, and how long you can...
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Building a Socially Conscious Business
Choose one: Make money or save the envionment. Traditionally, the mutually exclusive choice between making a profit or helping the environment has been the choice that many organizations have had to face. For a long time, it has seemed that in order to...
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Targeting a Paperless Society
The game is changing: We are quickly leaving a world of printed media and entering an age of paperless marketing. The release and mass-market adoption of devices like netbooks, smart phones, Amazon’s Kindle, and now the Apple iPad signifies a shift...
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Marketing In The 21st Century
Hello everyone, My name is John Rockefeller and I’m taking the lead as soma's CEO. I’d like to thank everyone at soma and our partners for their warm welcome and best wishes. I’m very excited to be a part of this dynamic, fun, and...
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