Tools

As our chief Brand Maven, I wanted to share with you one of my secrets: the use of somaICE in marketing.

The reason we use somaICE as a full service marketing agency (advertising agency) is because it was designed by us to answer our call for the best content marketing machine. Think of BMW as they describe that they design the "ultimate driving machine."  Well, we have designed the ultimate content marketing solution. 

somaICE enables agencies, creative directors, marketing professionals, entrepreneurs, managers and staff the ability to market a product and/or service in any industry.

Our web solution provides crucial data and metrics that professionals such as myself rely on for the health of their clients and their marketing efforts. 

Our somaICE platform allows us to...

Create & Send Digital Newsletters (I refer to it as "Constant Contact on roids").

Consider this situation: You are sending out a press release for a particular event or grand opening. As the PR agent, you want to know what editor has read your release so you can follow up right away just minutes after they opened it. You want to be on top of their mind.

Consider this alternate situation: You send our monthly newsletters to your subscriber base and last month was more popular than this month. Why? Was it the subject line? The time at which it was sent? Well, take a look at your stats through somaICE and watch as they paint you a picture that will allow you to better navigate the success of your digital campaign.

Utilize website banners for marketing prompting and use case scenario driving

Think of it like a sidewalk sign or a billboard advertisement but with full metrics built right in.

Web statistics with a full holistic approach to data and management (you do not have to be a programmer or geek to figure out your stats and successes).

Consider this: You need to know if your Yellow Pages listing or your Twitter account is sending your website traffic, so you simply click on Referrals while looking at your statistics. Or, perhaps you need to know if your website traffic is coming from local or national. If you are a retail boutique in Oakville then the target market would most likly be coming from Halton, Toronto and Hamilton, ...not Dallas, Texas. 

Generate full, dynamic reports

The ability to spit out .xls or .html reporting from any form and any field to ensure your RSVP or membership files are up to date.

somaICE for me as a professional in business...

There are hundreds of ways I use this system for my marketing campaigns and promotion. Our clients see results and I as there marketing partner have the tools needed to succeed.

This SaaS product gives the small business, entrepreneur, or organization a leg up. They are able to compete with the large corporations who have 8 figure marketing budgets.

Hurray to designing an ultimate business web solution and leveling the playing field for the local village economy :)